Chicken of the Sea Commercial 2024
Chicken of the Sea released a commercial promoting its new tuna packets – an old classic, but with a new twist. Speaking of classic, the canned tuna brand topped its commercial with melted layers of nostalgia taking us back to a random time in 2003 when singer and reality star, Jessica Simpson, asked this famous question, "Is it chicken or fish?" https://youtu.be/1CRAoumL61c?si=0uGkhCme71IA31es Jessica Simpson and her daughter, Maxwell, reenacted the famous pop culture moment in this Chicken of the Sea commercial for its portable tuna and salmon packets. Jessica, a busy mom and former reality star on the MTV show Newlyweds, once had a blonde moment while name-dropping the product on her show, and her little oopsie helped boost sales for the brand by 10%. As a result, it only makes sense for her to be the face of Chicken of the Sea's, "It's the One for Me Campaign," which also includes a $100,000 sweepstakes. Like the canned tuna company, Jessica Simpson has evolved her brand, or a recognizable identity of a product or service that enables it to stand out from its competitors. Now that time has passed, can Jessica distinguish the taste of chicken from a flavorful pack of Chicken of the Sea tuna? 11 years later, she corrects herself and concludes the commercial by telling viewers, "Yes people, I know it's tuna." ...
10 Best Print Ads of 2023
As we entered 2023, we were welcomed by a series of creative and memorable print advertisements to set the tone. Some ads targeted pet lovers, while others pulled at our heartstrings by incorporating a few familiar faces and hitting us with the delight of nostalgia. No matter who the target audience appeared to be, these print ads in 2023 made us smile, cry, and most importantly, they helped us continue to cultivate prosperous relationships with the brands behind them. 10. Sheba: You'll Do Anything for a Kitten Campaign Image: https://musebycl.io. Sheba's You'll Do Anything for a Kitten Campaign leads with the statistic, that 1 in 4 cat owners are allergic to cats and still can't resist. This advertisement features an adorable gray kitten and an individual who appears to be its owner, suffering from an allergic reaction to their fur baby. 9. FUSE Create: The Gingerbread House-ing Crisis Image: https://www.adsoftheworld.com/. According to Statistics Canada, the average square feet of a home in Toronto (outside of the suburbs) is 1,520 square feet and the average condo is around 840. So when Fuse created this 2023 print advertisement to bring awareness to the homelessness crisis this has created in the city, it resonated with many individuals who were struggling to keep a roof above their heads. The ad features an outdoor snapshot of a gingerbread home and several photos of its interior, and features the shocking statistic in bold red letters below: One square foot of real estate in Toronto costs roughly $1,000. 8. KFC: Enjoy, It's Beautiful. Image: https://www.trendhunter.com/trends. KFC's Enjoy, It's Beautiful campaign features seven characters captured in slow motion as they genuinely react to the beauty of the brand's fried chicken. This 2023 print ad by PS21 creativity agency freezes in time to showcase the reaction on a young girl's face before she devours the deliciousness packed in a KFC chicken sandwich. 7. IKEA: Bring on the Mess Image: https://campaignme.com/. Some ads leverage the power of visuals so well that words aren't required to get the message across. Since print ads are often provided with limited space, so stunning visuals may just be enough to boost sales. Bring On The Mess is a 2023 print ad from IKEA in collaboration with FP7 McCann, and it's a depiction of a hoarder's dream. Two sisters are centered around a compilation of stuffed animals cradling the scene. 6. Burger King: Late Breakfast Image: https://www.unblock.coffee/. This Burger King campaign launched one of the best print ads of 2023 with this late breakfast advertisement. At first glance, it reads like a bad joke; two women are sitting at a bus stop waiting for a bus. According to Forbes, print ads are a vehicle designed to help brands reach niche audiences, or a small, segmented group from a brand's target audience with a set of distinguished needs and interests. 5. McDonalds: Enjoy Our Summer Image: https://www.yahoo.com/. Several McDonald's advertisements for the brand's Enjoy Our Summer campaign were released and they exude summer leisure. The message is clear, concise, and...
Walmart Black Friday Commercial 2023
On Wednesdays, the cast of Mean Girls still wear pink. But this year on the Wednesday before Thanksgiving, consumers have the ability to shop and save on deals from major retail and wholesale company, Walmart, before the madness of the holiday begins. Who better to share this news with us than the artist behind the biggest hit from the Mean Girls soundtrack? Missy Elliot makes her return in a modern-day Mean Girls-themed commercial in promotion of Walmart's Black Friday deals. Missy made a comeback just to tell us, "If you have Walmart Plus, you will get three-hour early access to Black Friday deals." That's it. That's the message. Was it worth it ("let me work it" below)? https://youtu.be/PH59qo5j4us?si=qJUXqJHPVbiYfKtu "While girl world was at peace, deal world was just getting started." – Cady Heron, Walmart Black Friday Commercial (2023) "I saw Miss Heron buy AirPods and Legos...
Meet Google Pixel 7 Pro: iPhone’s Friendly Rival
For years, the Apple iPhone has remained undefeated in the smartphone industry. Just last year, Counterpoint Research released a list of the Global Top 10 Best-Selling Smartphones and Apple iPhones dominated the top 3. In fact, 8 out of 10 of the highest-selling smartphones were born by the Apple brand. Now a new phone by Google has emerged claiming to be superior in many areas. Meet Google Pixel 7! #BestPhonesForever: Plateau https://youtu.be/MIeJ-etE36o Plateau is all about the iPhone's 14th birthday. and in this scene, the iPhone confides in Google Pixel on its glory days and basks in memories of when it used to be the phone of choice for consumers. Funny, according to our research, it still is. "When I was your age, people were showing me off to their friends," said the iPhone. But it wasn't only the popularity of the iPhone that is being challenged. In the commercial, the Phone is no longer considered the cool phone on the block, thanks to these features from the Google Pixel 7: Clearer higher-quality photos Astrophotography mode Call assist 30x zoom #BestPhonesForever: Lifesaver https://youtu.be/0LD5yMUf6KA Lifesaver is all about promoting the Google Pixel's Battery Share capabilities. When iPhone dies, Google Pixel saves its life by jumping on top of it and using its innovative new feature to recharge its friend's battery. This is one of several features the Google Pixel 7 is built with that no iPhone model has, but is it enough to convert loyal Apple iPhone users? Sketchy Wifi https://youtu.be/vv5xN1m-LIM Sketchy Wifi aims to promote the Google Pixel 7's new build-in VPN feature. Unlike iPhone, Google Pixel 7 claims it can safeguard your information from hackers, positioning the smartphone as a safer option for consumers. Is our fear of being hacked strong enough to make the switch from iPhone to Google Pixel? Seeing Stars https://youtu.be/QZ0zoWkzCvE Seeing Stars promotes the Google Pixel 7's astrophotography mode, a feature Apple iPhones lack. But in a world of technology-addicted humans, that could be a hard sell. While astrophotography sounds cool, it may not be as common as Google makes it seem. #BestPhonesForever: Opening Up https://youtu.be/SQStRSw0Fvw "Do you ever wonder if there's something bigger out there? Something just totally new?" When the question was posed in Opening Up, it was revealed that the Google Pixel has an innovative new feature. In the process, a few more of Google Pixel 7's latest features were also revealed: A magic eraser that can remove undesirable from your pics. A VPN that keeps your info safe. A folding phone version of the Google Pixel 7 is available. While a folding phone may be new to Gen X, this is nothing new to users of the classic 90s flip phone, or the ever-so-popular Blackberry Flip phone. Why It Works Who's scared of a little competition? Consumers aren't. One of the reasons this advertisement works is because it shakes up the market, giving other competitors and consumers hope that a change for the better is on its way. Whether it is or isn't, the excitement of a new product on the market keeps people on our toes and gives us something...
Jeremy’s Chocolate: Ha, Ha, Hershey’s
For years, Hershey's chocolate has been America's favorite. But there's a new chocolate brand in town and it isn't afraid to position itself as Hershey's unfriendly rival. In "celebration" of International Women's Day, Jeremy's Chocolate launched its first anti-Hershey's campaign, introducing its very own line of chocolates and solidifying its brand as a market competitor. https://youtu.be/ww5Lf97hXQM Why It Works For starters, it works because it's a commercial about chocolates, even though it isn't really about chocolate at all. It becomes clear when in the commercial, they let the audience know that one of their chocolate bars has nuts and the other does not (and to buy Hershey's chocolate if you can't tell the difference). Yikes! It's also a very bold move to position your brand as the direct opposite of Hershey, America's favorite. In the commercial, Jeremy's Chocolate takes its stand as a conservative chocolate alternative, that is tired of Hershey's oh-so-liberal marketing agenda, so it constructed a unique one of its own. In marketing, this is called brand competition, or a rivalry between two brands that operate in the same market. When a company establishes itself as a market leader, or has a very high market share in an industry, they gain a competitive advantage—which makes it difficult for similar brands to win over consumers. At times, striking up a brand competition can be one of the best strategies to get your product or service noticed by your target audience. But if you're going to start a brand war, it can only be effective if you've done your research and mastered the art of knowing what your audience wants and will respond well to. They're Real Chocolates Image from Jeremysrazors.com I initially chalked this up to be a joke or a spoof, but this is a real chocolate brand. While it is very comical, it is also a brilliant strategy and there is certainly an audience for it. Why? Chocolates are like people, everyone has a preference. For the record, saying you like vanilla or toffee when we're talking about chocolates isn't considered a preference. But liking your chocolate with nuts, or no nuts is, isn't it? According to Jeremy's Chocolate, Hershey's doesn't think so. So they are introducing two viable options to their customers: HeHim bars (with nuts, how else) and SheHer bars that are made without nuts, of course. What do you think of this advertisement? Whether it takes a stance you agree with or not, do you feel it is persuasive enough for its target audience to buy into it? I would love to know. ...
10 Best Print Ads of 2022
Whoever said print ads are dead, probably hasn't been paying attention. According to a study by Gartner, 82% of consumers trust print ads the most when making purchasing decisions. From the advertisements that demand your attention in your favorite magazines to the ones designed for special occasions, like the Superbowl, print ads are still impactful and they can make an imprint on your memory - whether you realize it or not. Here are some of my favorite ads from 2022 that are just too good to be forgotten. 10. Asics: Go on A Run Asics: Go On a Run Print Ad (2022) Asics' Go For a Run advertisement literally puts the world at a runner's feet. This ad works because it truly conveys the message of a comfortable sneaker, shown by the clouds above Hollywood, while also showcasing a thrilling running trail for its target consumer. 9. Burger King: Meat? Burger King: Plant-Based Whopper Print Ad (2022) This plant-based advertisement from Burger King for its plant-based whopper is genius, yet self-explanatory. By zooming in on the texture of its burger, you may mistake it for meat at first glance. But in reality, it's a medley of beets, peppers, and radicchio. This advertisement works because it uses reverse psychology to appeal to its audience consisting primarily of meat lovers. Why would one question if a burger from one of the most well-known fast-food restaurants around the world is actually made of meat? 8. The World Wildlife Fund: Nature Doesn't Need Tattoos The World Wildlife Fund Print Ad (2022) 7. Velveeta: La Dolce Velveeta Velveeta: La Dolce Vita Print Ad (2021-2022) 6. Jeep: See Whatever You Want to See Jeep: See Whatever You Want to See Print Ad (2022) Jeep's Sew Whatever You Want to See print ad gave its viewers the power to see what they want to see in its minimalistic ink-blot ad. While some viewers may see a deer head, others see an upside-down bird. 5. Female Tribes: #FThePayGap JWT Female Tribes Print Ad (2022) J. Walter Thompson created one of the most show-stopping ads of the year in its #FThePayGap campaign for its Female Tribes insight study. With an underlying message that brings attention to the gender wage gap, the company left some letters to the imagination as they crossed them out to leave you wondering if it's an obscene message, or not. The word woman isn't a bad word, and providing equal pay to women doesn't sound like a bad idea either. 4. Gold's Gym Gold's Gym Print Ad (2022) Sometimes, transforming one letter can give a word an entirely new meaning. Just ask Gold's Gym, who used the example of a man's evolving body in their print ad. This ad works because it we witness the word "fat" turn into "fit" right before our very eyes. 3. Spotify: The Kiss Spotify: The Kiss Print Ad (2022) Spotify's The Kiss print ad pays homage to the famous photograph that shares its name that was captured by Alfred Eisenstaedt. It is a playful rendition of love that portrays the magic that happens when two headphones become one. The...
BIC EZ Reach Ad Review: Snoop x Martha Stewart
This BIC EZ Reach ad review features two of America's darling celebrities, rapper Snoop Dogg and the Queen of Domestic Arts Martha Stewart. Will they win our hearts and tap into our wallets, once again?...
Simpsons x Balenciaga Ad Review
There's magic in the air when Balenciaga partners up with The Simpsons for a 10-minute cross-brand collaboration. Read this Simpson and Balenciaga ad review to gain more insight on this fun, holiday video advertisement....