Walmart Black Friday Commercial 2023
On Wednesdays, the cast of Mean Girls still wear pink. But this year on the Wednesday before Thanksgiving, consumers have the ability to shop and save on deals from major retail and wholesale company, Walmart, before the madness of the holiday begins. Who better to share this news with us than the artist behind the biggest hit from the Mean Girls soundtrack? Missy Elliot makes her return in a modern-day Mean Girls-themed commercial in promotion of Walmart's Black Friday deals. Missy made a comeback just to tell us, "If you have Walmart Plus, you will get three-hour early access to Black Friday deals." That's it. That's the message. Was it worth it ("let me work it" below)? https://youtu.be/PH59qo5j4us?si=qJUXqJHPVbiYfKtu "While girl world was at peace, deal world was just getting started." – Cady Heron, Walmart Black Friday Commercial (2023) "I saw Miss Heron buy AirPods and Legos...
Jeremy’s Chocolate: Ha, Ha, Hershey’s
For years, Hershey's chocolate has been America's favorite. But there's a new chocolate brand in town and it isn't afraid to position itself as Hershey's unfriendly rival. In "celebration" of International Women's Day, Jeremy's Chocolate launched its first anti-Hershey's campaign, introducing its very own line of chocolates and solidifying its brand as a market competitor. https://youtu.be/ww5Lf97hXQM Why It Works For starters, it works because it's a commercial about chocolates, even though it isn't really about chocolate at all. It becomes clear when in the commercial, they let the audience know that one of their chocolate bars has nuts and the other does not (and to buy Hershey's chocolate if you can't tell the difference). Yikes! It's also a very bold move to position your brand as the direct opposite of Hershey, America's favorite. In the commercial, Jeremy's Chocolate takes its stand as a conservative chocolate alternative, that is tired of Hershey's oh-so-liberal marketing agenda, so it constructed a unique one of its own. In marketing, this is called brand competition, or a rivalry between two brands that operate in the same market. When a company establishes itself as a market leader, or has a very high market share in an industry, they gain a competitive advantage—which makes it difficult for similar brands to win over consumers. At times, striking up a brand competition can be one of the best strategies to get your product or service noticed by your target audience. But if you're going to start a brand war, it can only be effective if you've done your research and mastered the art of knowing what your audience wants and will respond well to. They're Real Chocolates Image from Jeremysrazors.com I initially chalked this up to be a joke or a spoof, but this is a real chocolate brand. While it is very comical, it is also a brilliant strategy and there is certainly an audience for it. Why? Chocolates are like people, everyone has a preference. For the record, saying you like vanilla or toffee when we're talking about chocolates isn't considered a preference. But liking your chocolate with nuts, or no nuts is, isn't it? According to Jeremy's Chocolate, Hershey's doesn't think so. So they are introducing two viable options to their customers: HeHim bars (with nuts, how else) and SheHer bars that are made without nuts, of course. What do you think of this advertisement? Whether it takes a stance you agree with or not, do you feel it is persuasive enough for its target audience to buy into it? I would love to know. ...
Best 2023 Super Bowl Commercials
Around 70 exciting new commercials are generally run each year during the Super Bowl. Every advertisement may not stand out. But the ones that do are treasures we can enjoy all year long. Did any new commercials catch your eye? Here are some of my favorite 2023 Super Bowl commercials that are just too good to be forgotten. Clueless: Rakuten Clueless, Rakuten Commercial (2023) In the words of Alicia Silverstone, "You have to be butt crazy not to shop at Rakuten." This commercial is a blast from the past and reenacts a nostalgic moment from the classic 1995 movie Clueless. As we enter a new year and fear of the unknown starts creeping out, sometimes you just want to see something familiar that can provide you with comfort in this new space. Rakuten created one of the best 2023 Super Bowl commercials by using an effective marketing strategy called nostalgia marketing. Nostalgia marketing taps into an audience's fondest memories of classic pop culture moments and evokes those positive emotions to connect them to a brand. Now when Clueless fanatics like myself see this commercial, we'll think of Rakuten, and we'll want to go shopping. Watch the Commercial The Roast of Mr. Peanut: Planter's The Roast of Mr. Peanut Commercial (2023) Who knew there was more than one way to roast a peanut? In this Planter's Nuts commercial, The Roast of Mr. Peanut, featuring: Atsuko Okatsuka, David Lucas, Frank Castillo, Jeff Ross, Natasha Leggero, Sarah Tiana, and Yamaneika Saunders, entertained us with a little dry humor to roast Mr. Peanut to smithereens. What makes it one of the most memorable 2023 Super Bowl commercials is its clever use of wordplay. In promotion of Planter's Dry Roasted Peanuts, we were able to watch the brand's dedicated mascot take the heat and practically everything from its fashion sense to its inability to pair well with certain desserts was put on the chopping block. Watch the Commercial Saving Sawyer: Amazon Saving Sawyer, Amazon Commercial (2023) Dogs are just like humans. That's why when Amazon centered its commercial around the family pet, it tugged at our heartstrings and earned its badge as one of the best 2023 Super Bowl commercials. Fur babies are no strangers to the world of marketing and advertising. In fact, studies show there are psychological benefits to why several of the world's favorite advertisements include animals. According to (Lancendorfer et al., 2008) the presence of an animal triggers positive emotions in those who view the advertisement. This is especially true for viewers who have animals or have a love for them. Sawyer, Amazon's 2023 Super Bowl commercial's protagonist, quickly went from being a good boy, to becoming the villain. The whirlwind of emotions you experience as you see life through the eyes of the family pet is what makes this commercial one of this year's best. Watch the Commercial Breaking Bad: PopCorners Breaking Bad, Popcorners Commercial (2023) In Pocorner's 2023 Super Bowl commercial, it revived memories of...