e.l.f. Cosmetics: Cosmetic Criminals Commercial 2024
Is someone stealing my makeup? That's the golden question in this mysterious, 7-part, 14-minute commercial, Cosmetic Criminals, released by e.l.f. Cosmetics. This affordable makeup & skincare line has been sweeping the beauty scene is known for its Power Grip Primer (also available with niacinamide), which...
Chicken of the Sea Commercial 2024
Chicken of the Sea released a commercial promoting its new tuna packets – an old classic, but with a new twist. Speaking of classic, the canned tuna brand topped its commercial with melted layers of nostalgia taking us back to a random time in 2003 when singer...
10 Best Print Ads of 2023
As we entered 2023, we were welcomed by a series of creative and memorable print advertisements to set the tone. Some ads targeted pet lovers, while others pulled at our heartstrings by incorporating a few familiar faces and hitting us with the delight of nostalgia....
Walmart Black Friday Commercial 2023
On Wednesdays, the cast of Mean Girls still wear pink. But this year on the Wednesday before Thanksgiving, consumers have the ability to shop and save on deals from major retail and wholesale company, Walmart, before the madness of the holiday begins. Who better to...
Meet Google Pixel 7 Pro: iPhone’s Friendly Rival
For years, the Apple iPhone has remained undefeated in the smartphone industry. Just last year, Counterpoint Research released a list of the Global Top 10 Best-Selling Smartphones and Apple iPhones dominated the top 3. In fact, 8 out of 10 of the highest-selling smartphones were...
Jeremy’s Chocolate: Ha, Ha, Hershey’s
For years, Hershey's chocolate has been America's favorite. But there's a new chocolate brand in town and it isn't afraid to position itself as Hershey's unfriendly rival. In "celebration" of International Women's Day, Jeremy's Chocolate launched its first anti-Hershey's campaign, introducing its very own line...
10 Best Print Ads of 2022
Whoever said print ads are dead, probably hasn't been paying attention. According to a study by Gartner, 82% of consumers trust print ads the most when making purchasing decisions. From the advertisements that demand your attention in your favorite magazines to the ones designed for...
BIC EZ Reach: Snoop x Martha
BIC EZ Reach Ad Featuring Snoop Dogg x Martha Stewart (2021) In the summer of 2021, BIC released a new ad for its EZ Reach lighters featuring the iconic Long Beach rapper, Snoop Dogg, and Jersey City's decor queen, Martha Stewart. On November 19, 2008, the...
Balenciaga x The Simpsons
Balenciaga x The Simpsons Ad (2021). In promotion of its Spring/Summer 2022 collection, Balenciaga recently partnered with The Simpsons and debuted a 10-minute mini-episode for a cross-brand collaboration that featured the entire family. Not too long ago, the high-end fashion brand was receiving mixed reviews after...