10 Best Print Ads of 2023

As we entered 2023, we were welcomed by a series of creative and memorable print advertisements to set the tone. Some ads targeted pet lovers, while others pulled at our heartstrings by incorporating a few familiar faces and hitting us with the delight of nostalgia. No matter who the target audience appeared to be, these print ads in 2023 made us smile, cry, and most importantly, they helped us continue to cultivate prosperous relationships with the brands behind them. 10. Sheba: You'll Do Anything for a Kitten Campaign Image: https://musebycl.io. Sheba's You'll Do Anything for a Kitten Campaign leads with the statistic, that 1 in 4 cat owners are allergic to cats and still can't resist. This advertisement features an adorable gray kitten and an individual who appears to be its owner, suffering from an allergic reaction to their fur baby. 9. FUSE Create: The Gingerbread House-ing Crisis Image: https://www.adsoftheworld.com/. According to Statistics Canada, the average square feet of a home in Toronto (outside of the suburbs) is 1,520 square feet and the average condo is around 840. So when Fuse created this 2023 print advertisement to bring awareness to the homelessness crisis this has created in the city, it resonated with many individuals who were struggling to keep a roof above their heads. The ad features an outdoor snapshot of a gingerbread home and several photos of its interior, and features the shocking statistic in bold red letters below: One square foot of real estate in Toronto costs roughly $1,000. 8. KFC: Enjoy, It's Beautiful. Image: https://www.trendhunter.com/trends. KFC's Enjoy, It's Beautiful campaign features seven characters captured in slow motion as they genuinely react to the beauty of the brand's fried chicken. This 2023 print ad by PS21 creativity agency freezes in time to showcase the reaction on a young girl's face before she devours the deliciousness packed in a KFC chicken sandwich. 7. IKEA: Bring on the Mess Image: https://campaignme.com/. Some ads leverage the power of visuals so well that words aren't required to get the message across. Since print ads are often provided with limited space, so stunning visuals may just be enough to boost sales. Bring On The Mess is a 2023 print ad from IKEA in collaboration with FP7 McCann, and it's a depiction of a hoarder's dream. Two sisters are centered around a compilation of stuffed animals cradling the scene. 6. Burger King: Late Breakfast Image: https://www.unblock.coffee/. This Burger King campaign launched one of the best print ads of 2023 with this late breakfast advertisement. At first glance, it reads like a bad joke; two women are sitting at a bus stop waiting for a bus. According to Forbes, print ads are a vehicle designed to help brands reach niche audiences, or a small, segmented group from a brand's target audience with a set of distinguished needs and interests. 5. McDonalds: Enjoy Our Summer Image: https://www.yahoo.com/. Several McDonald's advertisements for the brand's Enjoy Our Summer campaign were released and they exude summer leisure. The message is clear, concise, and...