Best 2023 Super Bowl Commercials

Around 70 exciting new commercials are generally run each year during the Super Bowl. Every advertisement may not stand out. But the ones that do are treasures we can enjoy all year long. Did any new commercials catch your eye? Here are some of my favorite 2023 Super Bowl commercials that are just too good to be forgotten. Clueless: Rakuten Clueless, Rakuten Commercial (2023) In the words of Alicia Silverstone, "You have to be butt crazy not to shop at Rakuten." This commercial is a blast from the past and reenacts a nostalgic moment from the classic 1995 movie Clueless. As we enter a new year and fear of the unknown starts creeping out, sometimes you just want to see something familiar that can provide you with comfort in this new space. Rakuten created one of the best 2023 Super Bowl commercials by using an effective marketing strategy called nostalgia marketing. Nostalgia marketing taps into an audience's fondest memories of classic pop culture moments and evokes those positive emotions to connect them to a brand. Now when Clueless fanatics like myself see this commercial, we'll think of Rakuten, and we'll want to go shopping. Watch the Commercial The Roast of Mr. Peanut: Planter's The Roast of Mr. Peanut Commercial (2023) Who knew there was more than one way to roast a peanut? In this Planter's Nuts commercial, The Roast of Mr. Peanut, featuring: Atsuko Okatsuka, David Lucas, Frank Castillo, Jeff Ross, Natasha Leggero, Sarah Tiana, and Yamaneika Saunders, entertained us with a little dry humor to roast Mr. Peanut to smithereens. What makes it one of the most memorable 2023 Super Bowl commercials is its clever use of wordplay. In promotion of Planter's Dry Roasted Peanuts, we were able to watch the brand's dedicated mascot take the heat and practically everything from its fashion sense to its inability to pair well with certain desserts was put on the chopping block. Watch the Commercial Saving Sawyer: Amazon Saving Sawyer, Amazon Commercial (2023) Dogs are just like humans. That's why when Amazon centered its commercial around the family pet, it tugged at our heartstrings and earned its badge as one of the best 2023 Super Bowl commercials. Fur babies are no strangers to the world of marketing and advertising. In fact, studies show there are psychological benefits to why several of the world's favorite advertisements include animals. According to (Lancendorfer et al., 2008) the presence of an animal triggers positive emotions in those who view the advertisement. This is especially true for viewers who have animals or have a love for them. Sawyer, Amazon's 2023 Super Bowl commercial's protagonist, quickly went from being a good boy, to becoming the villain. The whirlwind of emotions you experience as you see life through the eyes of the family pet is what makes this commercial one of this year's best. Watch the Commercial Breaking Bad: PopCorners Breaking Bad, Popcorners Commercial (2023) In Pocorner's 2023 Super Bowl commercial, it revived memories of...