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Gucci Flora Review

★★★★★ Gucci Flora launched its Floral Fantasy chapter and debuted two lovely floral scents: Gorgeous Gardenia and Gorgeous Jasmine. Each scent has its own distinct smell and lives up to the luxurious reputation that Gucci is known for. So which one should you buy? I purchased them both and compared the two below, so you don’t have to. Here’s what you should know before you purchase a new Gucci Flora scent. Since I couldn’t decide between the two, I purchased the 1 fl oz. size for both Gucci Flora scents. I conducted a study where I alternated between the two for around four...

Jeremy’s Chocolate: Ha, Ha, Hershey’s

For years, Hershey's chocolate has been America's favorite. But there's a new chocolate brand in town and it isn't afraid to position itself as Hershey's unfriendly rival. In "celebration" of International Women's Day, Jeremy's Chocolate launched its first anti-Hershey's campaign, introducing its very own line of chocolates and solidifying its brand as a market competitor. https://youtu.be/ww5Lf97hXQM Why It Works For starters, it works because it's a commercial about chocolates, even though it isn't really about chocolate at all. It becomes clear when in the commercial, they let the audience know that one of their chocolate bars has nuts and the other does not...

2023 Super Bowl Commercials | CaressaLosier.com

Best 2023 Super Bowl Commercials

Around 70 exciting new commercials are generally run each year during the Super Bowl. Every advertisement may not stand out. But the ones that do are treasures we can enjoy all year long. Did any new commercials catch your eye? Here are some of my favorite 2023 Super Bowl commercials that are just too good to be forgotten. Clueless: Rakuten Clueless, Rakuten Commercial (2023) In the words of Alicia Silverstone, "You have to be butt crazy not to shop at Rakuten." This commercial is a blast from the past and reenacts a nostalgic moment from the classic 1995 movie Clueless. As we enter...

2022: Art Week in Miami

From NFT art installations to an MF Doom tribute at a swanky art show on South Beach, anything you can imagine could be seen on display during art week in Miami. This year, I was fortunate enough to be able to attend and soak in all of the innovative artwork. Art in Common Chelsea Culprit Nicolette Mishkan Boil, Toil + Trouble ICA Miami Nina Chanel Abney Chakaia Booker Art Basel I was shocked, yet pleasantly surprised to see how diverse Art Basel 2022 was. Founded in 1970, Art Basel is grown into North America's most comprehensive international contemporary art fair. While I looked forward to discovering new artists at...

Best Print Ads of 2022. | CaressaLosier

10 Best Print Ads of 2022

Whoever said print ads are dead, probably hasn't been paying attention. According to a study by Gartner, 82% of consumers trust print ads the most when making purchasing decisions. From the advertisements that demand your attention in your favorite magazines to the ones designed for special occasions, like the Superbowl, print ads are still impactful and they can make an imprint on your memory - whether you realize it or not. Here are some of my favorite ads from 2022 that are just too good to be forgotten. 10. Asics: Go on A Run Asics: Go On a Run Print Ad (2022) Asics'...

I Work Remotely: Pros & Cons | CaressaLosier.com

I Work Remotely: Pros and Cons

There's something very liberating about being able to work in your pajamas. But it also takes a lot of self-discipline to get up every morning and power through tasks while sitting in the comfort of your own home. After working remotely for over two years, I've become all too familiar with its advantages and complexities. As I highlight the pros and cons of working remotely below, I hope it reinforces what we already know about remote-work culture and inspires in-office workers who are looking for a change to potentially make the switch. Pros of Working Remotely More Hours of Sleep Controlled...

BIC EZ Reach | Caressa Losier

BIC EZ Reach: Snoop x Martha

BIC EZ Reach Ad Featuring Snoop Dogg x Martha Stewart (2021) In the summer of 2021, BIC released a new ad for its EZ Reach lighters featuring the iconic Long Beach rapper, Snoop Dogg, and Jersey City's decor queen, Martha Stewart. On November 19, 2008, the two met for the very first time on an episode of the Martha Stewart Show. Since then, Martha and Snoop have become quite the dynamic duo, making them the perfect pair to feature in BIC’s latest advertisement for BIC® EZ Reach™ lighters. https://youtu.be/y8jAtLBF_Lk In the advertisement called "Pass It," Snoop and Martha position BIC EZ Reach as...

Balenciaga x The Simpsons

Balenciaga x The Simpsons Ad (2021). In promotion of its Spring/Summer 2022 collection, Balenciaga recently partnered with The Simpsons and debuted a 10-minute mini-episode for a cross-brand collaboration that featured the entire family. Not too long ago, the high-end fashion brand was receiving mixed reviews after releasing its layered and double-waisted sweatpants resembling a pair of baggy pants–sagging just low enough to reveal a peek of the boxer pattern. From cultural appropriation to for the culture, Balenciaga's latest advertisement is certainly giving us luxury fashion meets nostalgic living room comfort–in a good way. https://youtu.be/PZHESOq-Gkw Balenciaga x The Simpsons Why It Works Although both brands have...

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