Crocs Mega Crush Sandals Review
Mega Crush Sandals by Crocs are the most popular shoe in 2023. Read the ultimate Crocs Mega Crush Sandals review and learn what you can expect and if they're worth a try. ...
Bum Bum Firmeza Body Oil Review
Is Bum Bum Firmeza Body Oil by Sol de Janeiro worth the hype? Read my bum Bum Firmeza oil review to see if you may be missing out on the brand's latest addition....
Gucci Flora Review
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Jeremy’s Chocolate: Ha, Ha, Hershey’s
For years, Hershey's chocolate has been America's favorite. But there's a new chocolate brand in town and it isn't afraid to position itself as Hershey's unfriendly rival. In "celebration" of International Women's Day, Jeremy's Chocolate launched its first anti-Hershey's campaign, introducing its very own line of chocolates and solidifying its brand as a market competitor. https://youtu.be/ww5Lf97hXQM Why It Works For starters, it works because it's a commercial about chocolates, even though it isn't really about chocolate at all. It becomes clear when in the commercial, they let the audience know that one of their chocolate bars has nuts and the other does not (and to buy Hershey's chocolate if you can't tell the difference). Yikes! It's also a very bold move to position your brand as the direct opposite of Hershey, America's favorite. In the commercial, Jeremy's Chocolate takes its stand as a conservative chocolate alternative, that is tired of Hershey's oh-so-liberal marketing agenda, so it constructed a unique one of its own. In marketing, this is called brand competition, or a rivalry between two brands that operate in the same market. When a company establishes itself as a market leader, or has a very high market share in an industry, they gain a competitive advantage—which makes it difficult for similar brands to win over consumers. At times, striking up a brand competition can be one of the best strategies to get your product or service noticed by your target audience. But if you're going to start a brand war, it can only be effective if you've done your research and mastered the art of knowing what your audience wants and will respond well to. They're Real Chocolates Image from Jeremysrazors.com I initially chalked this up to be a joke or a spoof, but this is a real chocolate brand. While it is very comical, it is also a brilliant strategy and there is certainly an audience for it. Why? Chocolates are like people, everyone has a preference. For the record, saying you like vanilla or toffee when we're talking about chocolates isn't considered a preference. But liking your chocolate with nuts, or no nuts is, isn't it? According to Jeremy's Chocolate, Hershey's doesn't think so. So they are introducing two viable options to their customers: HeHim bars (with nuts, how else) and SheHer bars that are made without nuts, of course. What do you think of this advertisement? Whether it takes a stance you agree with or not, do you feel it is persuasive enough for its target audience to buy into it? I would love to know. ...
Best 2023 Super Bowl Commercials
Around 70 exciting new commercials are generally run each year during the Super Bowl. Every advertisement may not stand out. But the ones that do are treasures we can enjoy all year long. Did any new commercials catch your eye? Here are some of my favorite 2023 Super Bowl commercials that are just too good to be forgotten. Clueless: Rakuten Clueless, Rakuten Commercial (2023) In the words of Alicia Silverstone, "You have to be butt crazy not to shop at Rakuten." This commercial is a blast from the past and reenacts a nostalgic moment from the classic 1995 movie Clueless. As we enter a new year and fear of the unknown starts creeping out, sometimes you just want to see something familiar that can provide you with comfort in this new space. Rakuten created one of the best 2023 Super Bowl commercials by using an effective marketing strategy called nostalgia marketing. Nostalgia marketing taps into an audience's fondest memories of classic pop culture moments and evokes those positive emotions to connect them to a brand. Now when Clueless fanatics like myself see this commercial, we'll think of Rakuten, and we'll want to go shopping. Watch the Commercial The Roast of Mr. Peanut: Planter's The Roast of Mr. Peanut Commercial (2023) Who knew there was more than one way to roast a peanut? In this Planter's Nuts commercial, The Roast of Mr. Peanut, featuring: Atsuko Okatsuka, David Lucas, Frank Castillo, Jeff Ross, Natasha Leggero, Sarah Tiana, and Yamaneika Saunders, entertained us with a little dry humor to roast Mr. Peanut to smithereens. What makes it one of the most memorable 2023 Super Bowl commercials is its clever use of wordplay. In promotion of Planter's Dry Roasted Peanuts, we were able to watch the brand's dedicated mascot take the heat and practically everything from its fashion sense to its inability to pair well with certain desserts was put on the chopping block. Watch the Commercial Saving Sawyer: Amazon Saving Sawyer, Amazon Commercial (2023) Dogs are just like humans. That's why when Amazon centered its commercial around the family pet, it tugged at our heartstrings and earned its badge as one of the best 2023 Super Bowl commercials. Fur babies are no strangers to the world of marketing and advertising. In fact, studies show there are psychological benefits to why several of the world's favorite advertisements include animals. According to (Lancendorfer et al., 2008) the presence of an animal triggers positive emotions in those who view the advertisement. This is especially true for viewers who have animals or have a love for them. Sawyer, Amazon's 2023 Super Bowl commercial's protagonist, quickly went from being a good boy, to becoming the villain. The whirlwind of emotions you experience as you see life through the eyes of the family pet is what makes this commercial one of this year's best. Watch the Commercial Breaking Bad: PopCorners Breaking Bad, Popcorners Commercial (2023) In Pocorner's 2023 Super Bowl commercial, it revived memories of...
72 Hours in Miami: 2022 Art Week
2022 Art Week in Miami was one for the books! Here's an overview of how I spent the week and all of the eye-catching artwork I witnessed at Art Basel, Scope Art Show, ICA Miami, and more. ...
10 Best Print Ads of 2022
Whoever said print ads are dead, probably hasn't been paying attention. According to a study by Gartner, 82% of consumers trust print ads the most when making purchasing decisions. From the advertisements that demand your attention in your favorite magazines to the ones designed for special occasions, like the Superbowl, print ads are still impactful and they can make an imprint on your memory - whether you realize it or not. Here are some of my favorite ads from 2022 that are just too good to be forgotten. 10. Asics: Go on A Run Asics: Go On a Run Print Ad (2022) Asics' Go For a Run advertisement literally puts the world at a runner's feet. This ad works because it truly conveys the message of a comfortable sneaker, shown by the clouds above Hollywood, while also showcasing a thrilling running trail for its target consumer. 9. Burger King: Meat? Burger King: Plant-Based Whopper Print Ad (2022) This plant-based advertisement from Burger King for its plant-based whopper is genius, yet self-explanatory. By zooming in on the texture of its burger, you may mistake it for meat at first glance. But in reality, it's a medley of beets, peppers, and radicchio. This advertisement works because it uses reverse psychology to appeal to its audience consisting primarily of meat lovers. Why would one question if a burger from one of the most well-known fast-food restaurants around the world is actually made of meat? 8. The World Wildlife Fund: Nature Doesn't Need Tattoos The World Wildlife Fund Print Ad (2022) 7. Velveeta: La Dolce Velveeta Velveeta: La Dolce Vita Print Ad (2021-2022) 6. Jeep: See Whatever You Want to See Jeep: See Whatever You Want to See Print Ad (2022) Jeep's Sew Whatever You Want to See print ad gave its viewers the power to see what they want to see in its minimalistic ink-blot ad. While some viewers may see a deer head, others see an upside-down bird. 5. Female Tribes: #FThePayGap JWT Female Tribes Print Ad (2022) J. Walter Thompson created one of the most show-stopping ads of the year in its #FThePayGap campaign for its Female Tribes insight study. With an underlying message that brings attention to the gender wage gap, the company left some letters to the imagination as they crossed them out to leave you wondering if it's an obscene message, or not. The word woman isn't a bad word, and providing equal pay to women doesn't sound like a bad idea either. 4. Gold's Gym Gold's Gym Print Ad (2022) Sometimes, transforming one letter can give a word an entirely new meaning. Just ask Gold's Gym, who used the example of a man's evolving body in their print ad. This ad works because it we witness the word "fat" turn into "fit" right before our very eyes. 3. Spotify: The Kiss Spotify: The Kiss Print Ad (2022) Spotify's The Kiss print ad pays homage to the famous photograph that shares its name that was captured by Alfred Eisenstaedt. It is a playful rendition of love that portrays the magic that happens when two headphones become one. The...
I Work Remotely: Pros and Cons
There are pros and cons of working remotely. Before accepting that fully remote job offer, here's what you should know. ...
BIC EZ Reach Ad Review: Snoop x Martha Stewart
This BIC EZ Reach ad review features two of America's darling celebrities, rapper Snoop Dogg and the Queen of Domestic Arts Martha Stewart. Will they win our hearts and tap into our wallets, once again?...
Simpsons x Balenciaga Ad Review
There's magic in the air when Balenciaga partners up with The Simpsons for a 10-minute cross-brand collaboration. Read this Simpson and Balenciaga ad review to gain more insight on this fun, holiday video advertisement....