Gucci Flora Review
★★★★★ Gucci Flora launched its Floral Fantasy chapter and debuted two lovely floral scents: Gorgeous Gardenia and Gorgeous Jasmine. Each scent has its own distinct smell and lives up to the luxurious reputation that Gucci is known for. So which one should you buy? I purchased them both and compared the two below, so you don’t have to. Here’s what you should know before you purchase a new Gucci Flora scent. Since I couldn’t decide between the two, I purchased the 1 fl oz. size for both Gucci Flora scents. I conducted a study where I alternated between the two for around four months, until one ran out. Whichever fragrance ran out first could be considered my favorite, or most used scent. So which one did I spray the most? You smell gorgeous. Read my review on Gucci's latest fragrance release under the Floral Fantasy umbrella, Gucci Flora Gorgeous Magnolia. Read the Review Which one is my favorite Gucci Flora scent? If you like Miss Dior, you will love the sweet yet floral notes in Gucci Flora Gorgeous Gardenia. But if you’re looking for something that lingers longer with a little more earthy tones, the Gorgeous Jasmine, the one in the green bottle, would be the best one to purchase. Gorgeous Jasmine is my favorite Gucci Flora scent because it smells feminine and clean, yet less sugary than Gorgeous Gardenia. Below are some of the main notes that can be found in this fragrance: Gucci Bergamont Black Pepper Damask Rose Jasmine Sambac Magnolia Patchouli Sandalwood Buy It on Amazon Buy It on FragranceNet While Gorgeous Jasmine is a personal favorite of mine, Gorgeous Gardenia is the more visible of the two. It has a powdery sweet fragrance. Below are some of the primary notes that can be found in this fragrance: Gucci Brown Sugar Gardenia Jasmine Italian Mandarin Patchouli Pear Blossom Red Cherries Buy It on Amazon Buy It on FragranceNet Gucci Flora Gorgeous Jasmine is one of the best scents I have discovered so far. If you think a Gucci Flora Eau de Parfum would make a great addition to your beauty routine, consider adding one of these fragrances to your collection. Still unsure about Gucci Flora? Below are some of the pros and cons I have experienced while using these scents. Pros of Gucci Flora: Long-lasting fragrances Classic floral scents Made by a reputable, luxury brand Exquisite packaging Great for layering Cons of Gucci Flora: Lack of testers available (at select stores) Little to no promotion for all scents available Need help selecting the best Gucci Flora Fragrance for...
Jeremy’s Chocolate: Ha, Ha, Hershey’s
For years, Hershey's chocolate has been America's favorite. But there's a new chocolate brand in town and it isn't afraid to position itself as Hershey's unfriendly rival. In "celebration" of International Women's Day, Jeremy's Chocolate launched its first anti-Hershey's campaign, introducing its very own line of chocolates and solidifying its brand as a market competitor. https://youtu.be/ww5Lf97hXQM Why It Works For starters, it works because it's a commercial about chocolates, even though it isn't really about chocolate at all. It becomes clear when in the commercial, they let the audience know that one of their chocolate bars has nuts and the other does not (and to buy Hershey's chocolate if you can't tell the difference). Yikes! It's also a very bold move to position your brand as the direct opposite of Hershey, America's favorite. In the commercial, Jeremy's Chocolate takes its stand as a conservative chocolate alternative, that is tired of Hershey's oh-so-liberal marketing agenda, so it constructed a unique one of its own. In marketing, this is called brand competition, or a rivalry between two brands that operate in the same market. When a company establishes itself as a market leader, or has a very high market share in an industry, they gain a competitive advantage—which makes it difficult for similar brands to win over consumers. At times, striking up a brand competition can be one of the best strategies to get your product or service noticed by your target audience. But if you're going to start a brand war, it can only be effective if you've done your research and mastered the art of knowing what your audience wants and will respond well to. They're Real Chocolates Image from Jeremysrazors.com I initially chalked this up to be a joke or a spoof, but this is a real chocolate brand. While it is very comical, it is also a brilliant strategy and there is certainly an audience for it. Why? Chocolates are like people, everyone has a preference. For the record, saying you like vanilla or toffee when we're talking about chocolates isn't considered a preference. But liking your chocolate with nuts, or no nuts is, isn't it? According to Jeremy's Chocolate, Hershey's doesn't think so. So they are introducing two viable options to their customers: HeHim bars (with nuts, how else) and SheHer bars that are made without nuts, of course. What do you think of this advertisement? Whether...
Best 2023 Super Bowl Commercials
Around 70 exciting new commercials are generally run each year during the Super Bowl. Every advertisement may not stand out. But the ones that do are treasures we can enjoy all year long. Did any new commercials catch your eye? Here are some of my favorite 2023 Super Bowl commercials that are just too good to be forgotten. Clueless: Rakuten Clueless, Rakuten Commercial (2023) In the words of Alicia Silverstone, "You have to be butt crazy not to shop at Rakuten." This commercial is a blast from the past and reenacts a nostalgic moment from the classic 1995 movie Clueless. As we enter a new year and fear of the unknown starts creeping out, sometimes you just want to see something familiar that can provide you with comfort in this new space. Rakuten created one of the best 2023 Super Bowl commercials by using an effective marketing strategy called nostalgia marketing. Nostalgia marketing taps into an audience's fondest memories of classic pop culture moments and evokes those positive emotions to connect them to a brand. Now when Clueless fanatics like myself see this commercial, we'll think of Rakuten, and we'll want to go shopping. Watch the Commercial The Roast of Mr. Peanut: Planter's The Roast of Mr. Peanut Commercial (2023) Who knew there was more than one way to roast a peanut? In this Planter's Nuts commercial, The Roast of Mr. Peanut, featuring: Atsuko Okatsuka, David Lucas, Frank Castillo, Jeff Ross, Natasha Leggero, Sarah Tiana, and Yamaneika Saunders, entertained us with a little dry humor to roast Mr. Peanut to smithereens. What makes it one of the most memorable 2023 Super Bowl commercials is its clever use of wordplay. In promotion of Planter's Dry Roasted Peanuts, we were able to watch the brand's dedicated mascot take the heat and practically everything from its fashion sense to its inability to pair well with certain desserts was put on the chopping block. Watch the Commercial Saving Sawyer: Amazon Saving Sawyer, Amazon Commercial (2023) Dogs are just like humans. That's why when Amazon centered its commercial around the family pet, it tugged at our heartstrings and earned its badge as one of the best 2023 Super Bowl commercials. Fur babies are no strangers to the world of marketing and advertising. In fact, studies show there are psychological benefits to why several of the world's favorite advertisements include animals. According to (Lancendorfer et...
2022: Art Week in Miami
From NFT art installations to an MF Doom tribute at a swanky art show on South Beach, anything you can imagine could be seen on display during art week in Miami. This year, I was fortunate enough to be able to attend and soak in all of the innovative artwork. Art in Common Chelsea Culprit Nicolette Mishkan Boil, Toil + Trouble ICA Miami Nina Chanel Abney Chakaia Booker Art Basel I was shocked, yet pleasantly surprised to see how diverse Art Basel 2022 was. Founded in 1970, Art Basel is grown into North America's most comprehensive international contemporary art fair. While I looked forward to discovering new artists at Art Basel that I could add to my art palette, I didn't expect to see such an array of diasporic representations. I felt so privileged to be able to experience and enjoy work from Ghanaian painter, Otis Kwame Kye Quaicoe, and Queens, NY artist and storyteller, Christopher Myers, all under one roof. During Art Basel 2022, I was split between being so grateful for the opportunity to discover new artists, such as BARRO and Angeles Agrela, to being so excited to see new work from some of my favorite artists, such as Kehinde Wiley, Nina Chanel Abney, and Bisa Butler. Kehinde Wiley Danielle De Jesus Agnes Agrela Scope Art Show I concluded my week at Miami art week 2022 at Scope Art Fair on Miami's South Beach. This event had one of the best selections of contemporary art that I have seen so far. I spotted a booth display by Lucy Sparrow(who was not very friendly) that recreated a 1990s McDonald's vision made entirely of felt, an MF Doom Tribute made of dozens of tiny crystals, and more. Gully Sesse Elangwe NYCHOS Wynwood Walls This was my first year ever visiting Wynwood Walls. For years, mural lovers from around the country have boasted of the incredible outdoor art scene in Miami, which is primarily housed in the Wynwood neighborhood in Miami. Kenny Scharf Tristan Eaton Bordalo II Dasic Fernandez Avant Gallery Avant Gallery is located inside the Aventura Mall, not too far from Miami, FL. If you're into early to mid-career contemporary artists and you're on an art high, Avent Gallery is a great place to stop during Art Week in Miami. Paul Rousso Skyler Grey Lots of Cuban Sandwiches Versailles Restaurant The Mural Scene Kevin Ledo Resa Piece (now known as Menace Resa with Menace Two) An Overview of Art Week in Miami 2022 Overall, Miami has been great to me....
10 Best Print Ads of 2022
Whoever said print ads are dead, probably hasn't been paying attention. According to a study by Gartner, 82% of consumers trust print ads the most when making purchasing decisions. From the advertisements that demand your attention in your favorite magazines to the ones designed for special occasions, like the Superbowl, print ads are still impactful and they can make an imprint on your memory - whether you realize it or not. Here are some of my favorite ads from 2022 that are just too good to be forgotten. 10. Asics: Go on A Run Asics: Go On a Run Print Ad (2022) Asics' Go For a Run advertisement literally puts the world at a runner's feet. This ad works because it truly conveys the message of a comfortable sneaker, shown by the clouds above Hollywood, while also showcasing a thrilling running trail for its target consumer. 9. Burger King: Meat? Burger King: Plant-Based Whopper Print Ad (2022) This plant-based advertisement from Burger King for its plant-based whopper is genius, yet self-explanatory. By zooming in on the texture of its burger, you may mistake it for meat at first glance. But in reality, it's a medley of beets, peppers, and radicchio. This advertisement works because it uses reverse psychology to appeal to its audience consisting primarily of meat lovers. Why would one question if a burger from one of the most well-known fast-food restaurants around the world is actually made of meat? 8. The World Wildlife Fund: Nature Doesn't Need Tattoos The World Wildlife Fund Print Ad (2022) 7. Velveeta: La Dolce Velveeta Velveeta: La Dolce Vita Print Ad (2021-2022) 6. Jeep: See Whatever You Want to See Jeep: See Whatever You Want to See Print Ad (2022) Jeep's Sew Whatever You Want to See print ad gave its viewers the power to see what they want to see in its minimalistic ink-blot ad. While some viewers may see a deer head, others see an upside-down bird. 5. Female Tribes: #FThePayGap JWT Female Tribes Print Ad (2022) J. Walter Thompson created one of the most show-stopping ads of the year in its #FThePayGap campaign for its Female Tribes insight study. With an underlying message that brings attention to the gender wage gap, the company left some letters to the imagination as they crossed them out to leave you wondering if it's an obscene message, or not. The word woman isn't a bad word, and providing equal pay to women doesn't sound like a bad idea...
I Work Remotely: Pros and Cons
There's something very liberating about being able to work in your pajamas. But it also takes a lot of self-discipline to get up every morning and power through tasks while sitting in the comfort of your own home. After working remotely for over two years, I've become all too familiar with its advantages and complexities. As I highlight the pros and cons of working remotely below, I hope it reinforces what we already know about remote-work culture and inspires in-office workers who are looking for a change to potentially make the switch. Pros of Working Remotely More Hours of Sleep Controlled Environment Work From Anywhere, Literally Better Work/Life Balance Toggle Off/On Less Strain on Your Body More YOU Time It's my computer and I. Just the two of us - working together to improve the greater good of something bigger than ourselves. Cons of Working Remotely Turbulent Technology Watch Your Tone Lack of Inspiration Little to No Social Interaction Too Comfortable Virtual Parties I work remotely and I like it, overall. Life before working remotely was filled with unnecessary stress, anxiety, and I was always tired. Now that I don't have to add time for a morning commute or an evening drive home, I can allocate more time towards doing the things I love with the people I love. If You Work Remotely, You Might Like...
BIC EZ Reach: Snoop x Martha
BIC EZ Reach Ad Featuring Snoop Dogg x Martha Stewart (2021) In the summer of 2021, BIC released a new ad for its EZ Reach lighters featuring the iconic Long Beach rapper, Snoop Dogg, and Jersey City's decor queen, Martha Stewart. On November 19, 2008, the two met for the very first time on an episode of the Martha Stewart Show. Since then, Martha and Snoop have become quite the dynamic duo, making them the perfect pair to feature in BIC’s latest advertisement for BIC® EZ Reach™ lighters. https://youtu.be/y8jAtLBF_Lk In the advertisement called "Pass It," Snoop and Martha position BIC EZ Reach as the ultimate lighter brand for candles, grills...
Balenciaga x The Simpsons
Balenciaga x The Simpsons Ad (2021). In promotion of its Spring/Summer 2022 collection, Balenciaga recently partnered with The Simpsons and debuted a 10-minute mini-episode for a cross-brand collaboration that featured the entire family. Not too long ago, the high-end fashion brand was receiving mixed reviews after releasing its layered and double-waisted sweatpants resembling a pair of baggy pants–sagging just low enough to reveal a peek of the boxer pattern. From cultural appropriation to for the culture, Balenciaga's latest advertisement is certainly giving us luxury fashion meets nostalgic living room comfort–in a good way. https://youtu.be/PZHESOq-Gkw Balenciaga x The Simpsons Why It Works Although both brands have their own unique audience, each one remained authentic to self while showing it can still play nicely with others. From the hefty $19,000 Balenciaga dress tag price to the well-known procrastinating nature of Homer Simpson, the essence of each entity was captured quite tastefully. "How to Reach Them. What Does It Take?" During one point of the mini video, Balenciaga decides that he would like to rescue the "style deprived", so he visited Springfield, Illinois. Desperate to connect with them and get people excited about going to Paris, he questions how to reach his new audience and what it takes. With quick thinking, he says, "They are opening up a new KFC on the Champs-Èlyseés." There comes a time where almost every marketer or advertiser thinks they have a firm grasp of how to capture the attention of their audience...
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