Best 2026 Super Bowl Commercials
The 2026 Super Bowl has been dubbed the Benito Bowl, a playful nod to a beloved Japanese dish and a tribute to Bad Bunny’s halftime performance. Rushing 27 carries for 135 yards, many are also calling it Kenneth Walker’s game, as the Seattle Seahawks’ star running back continues to dominate.
But what about this year’s advertisements? Sofia Vergara takes the spotlight in commercials, appearing in at least four different spots. The real question is: will any of them earn a place on this year’s best-of list?
Continue reading to view the list of the best 2026 Super Bowl commercials and find out!
10. Volkswagen: The Great Invitation: Drivers Wanted.
During the 2024 Super Bowl, viewers saw 14 automotive advertisements. In 2025, that number dropped by 3.5%, and now in 2026, only three automotive commercials made it to the big screen. Among them, one standout spot stole the show: Volkswagen’s “The Great Invitation: Drivers Wanted,” a killer commercial that truly showed up and showed out.
They say 2026 is the new 2016, but what many of us truly crave is a world more like 1996. A frozen moment in time when everyone was cellphone-free, living in the moment, and soaking in the unpredictability of life. By leveraging nostalgia marketing, a strategic approach that appeals to audiences by tapping into positive, familiar memories from the past, Volkswagen created one of the best 2026 Super Bowl commercials, transporting viewers into a time capsule, if only for a minute and thirty-two seconds.
9. Frank’s RedHot: Eat the Goat
2000s rappers Chingy and Ludacris reemerge in a spicy 2026 Super Bowl commercial for Frank’s RedHot. In their prime, both artists were known for scorching the Billboard charts, and they’ve since rebranded themselves as the greatest of all time (the G.O.A.T.), a title they now share with the market-leading condiment brand.
What’s a Super Bowl without a pile of hot wings on the side? The rappers double as wingmen for America’s #1 hot sauce as they throw a hot-sauce-themed party on gameday, where even the DJ is bringing the heat and licking his fingers before spinning the turntables.
8. State Farm: Livin’ on a Prayer
This melodic gameday commercial from State Farm shares a valuable lesson: not all insurance companies are created equal.
Inspired by the mid-’80s classic “Livin’ on a Prayer” by Bon Jovi, the company created a fictional competitor named Halfway There Insurance to tell its story. It collaborated with ad agency TMA to emphasize all the cushy benefits State Farm offers that its competitors do not. And if you’re anything like me, you’re cringing at the thought that, in the event of an emergency, your insurance coverage might leave you livin’ on a prayer.
7. Alexa: All New Alexa+
In this 2026 Super Bowl commercial, Australian actor and producer Chris Hemsworth shares his suspicions about an evil AI personality lurking inside his wife’s new Alexa+. Artificial intelligence–powered devices are everywhere these days, but how trustworthy are they? This one-minute ad explores the consequences of becoming too dependent on the upgraded virtual assistant, and how that reliance could potentially put his life in jeopardy.
6. Expedia: Going Places With Ken
Three years ago, it was all about Barbie’s big return to the box office. Now, 2026 is Ken’s time to shine, and in this Super Bowl commercial, he’s feeding his hunger for adventure with Expedia. This online travel agency offers a variety of member rewards, including bundling services (also known as Bundle & Save) and its “Book Now, Pay Later” incentive.
While Barbie inspires the girls by reminding us that “We Can Be Anything,” Ken’s starring role in this commercial tells the guys that the world is their oyster—and with Expedia, they can travel anywhere.
5. SVEDKA: Shake Your Bots Off
After a 13-year hiatus, Svedka’s curvy fembot returns with a friend for “Shake Your Bots Off,” a controversial commercial that made a splash on Super Bowl Sunday. This Silverside AI Studios creation also made history as one of the first fully AI-generated ads to run on the platform.
The spotlight centers on two robots surrounded by an audience of humans as they guzzle the alcoholic beverage in a crowded club, dancing to the iconic 1980s anthem Super Freak by Rick James.
After watching the commercial above, what did you think of it?
4. Kellogg’s Raisin Bran: Will Shat
Have you ever been made fun of because of your unique name? In this 2026 Super Bowl Commercial, Canadian actor and Star Trek legend, William Shatner, also lovingly referred to as Will Shat, embraces his eccentric nickname by making it the butt of the joke (do you get it?).
Kellogg’s Raisin Bran is known for its high fiber content, and to convey the benefits of eating this cereal, the brand turned to absurdist marketing, using humor to highlight human truths in a way that shocks and captures the audience’s attention. In this hilarious commercial, Shatner unleashes a slew of puns that make it almost impossible to forget this cereal’s impact.
3. Pringles: Pringleleo
When pop star Sabrina Carpenter longed for a savory relationship, she didn’t complain; she built her dream man. Pringleleo, her new beau made entirely of Original Pringles, stars alongside her in the brand’s 2026 gameday commercial. So what’s the catch? As they continue exploring their love, she realizes everyone wants a piece of him, and that realization crushes them both.
Since her bubblegum smash Espresso, Sabrina Carpenter has been the face of numerous successful marketing campaigns. From becoming Redken’s first global ambassador and appearing as a Marc Jacobs girl for the Sack Bag campaign, to launching her own signature drink at Dunkin’ and starring in the cheeky “Shake That Ess’” campaign, she now adds this delectable 2026 Super Bowl commercial for Pringles to her growing résumé.
2. Fanatics Sportsbook: Bet on Kendall
Meet Kendall Jenner. If you haven’t heard of her before, the most important thing to know is that even though her last name doesn’t begin with a “K”, like her famous sisters, she has still been plagued by the “Kardashian Kurse.” “Bet on Kendall” is a lighthearted, pop-culture-infused commercial developed by Fanatics Studios and OBB Media, that marks the very first Super Bowl ad for Fanatics Sportsbook.
What makes this one of the best 2026 Super Bowl commercials? Kendall’s dating life has been an open book, and now we can all poke fun at it while betting on a few guys of our own inside the popular online sports betting app.
1. e.l.f. Cosmetics: e.l.f. Presenta: Melisa
What makes “e.l.f. Cosmetics: e.l.f. Presenta: Melisa” the best 2026 Super Bowl commercial? Its intensity. The affordable American beauty brand turned its advertisement for the Glow Reviver Lip Oil, one of its best-selling products, into a dramatic novela starring American comedian and actress Melissa McCarthy. As the Super Bowl approaches, her inability to speak Spanish sends her into a panic, causing her to lose control of the wheel.
When she awakens, her doctor prescribes the lip oil to nourish her lips and prepare her for the taste of a new language. Now glossy and supple, Melissa transforms into a superestrella—hair blowing in the wind, lips shiny and moisturized, rolling her Rs like a riveting river.
e.l.f. Cosmetics has a track record of turning heads with its gameday ads. In 2023, its commercial promoting Power Grip Primer, America’s #1 makeup primer, had a hold on us. Three years later, the brand reemerges and captures attention again by delivering the best 2026 Super Bowl commercial for its nourishing lip oil.
Inspired? Try Glow Reviver Lip Oil
Why Most 2026 Super Bowl Commercials Feature Celebrities
Last year, I recognized a trend: the Super Bowl was over-reliant on celebrity endorsements. This year, a new pattern emerges: the rise of AI products and technology. While some commercials lean heavily into one tactic and others blend the two, it was rare to come across a gameday advertisement that used neither.
Want to know what else I noticed about the best 2026 Super Bowl commercials? None of them features influencers, or individuals with a massive online following who can use their authority to influence purchasing decisions. Outside of the big day, celebrities and influencers are locked in a quiet battle for dominance in advertising. Because influencers are more cost-effective, they tend to dominate commercials and campaigns throughout the year, making Super Bowl Sunday a uniquely exclusive space for celebrities to shine. In fact, research shows that the average cost of a 30-second Super Bowl commercial this year was around $8 million.
With a price tag like that, can you really blame advertisers for leaning on celebrity appeal to maximize their return on investment (ROI), or a profit from an investment, in comparison to its initial cost?
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