Sabrina Carpenter x Dunkin Donuts: Shakin That Ess’ Ad Review 

Pop star and “it girl”, Sabrina Carpenter, teams up with Dunkin Donuts to drop, Shakin That Ess’, a 30-second commercial to promote her iced beverage, the Brown Sugar Shakin’ Espresso. If you’ve ever heard her hit song, you already know what “Ess’” stands for, but if you don’t this bright and bubbly Sabrina Carpenter ad can be quite deceiving.

What makes the Brown Sugar Shakin Espresso so special?

It’s a hand-shaken espresso beverage blended with creamy oat milk, and sweetened with brown sugar. Some coffee connoisseurs have compared the drink to the Iced Brown Sugar Oatmilk Shaken Espresso at Starbucks.  

Why It Works

Sabrina Carpenter’s Shakin That Ess’ ad stays true to her bubble gum brand straddling the line of flirtation and cheeky humor.

“Shake that ess, kind of sounds like shake that….”, Sabrina admits in the commercial.

And who doesn’t love a good, controversial advertisement that will stop you right in your tracks? Marketers refer to this as shock advertising, or a strategy that employs provocative or unconventional content to capture the attention of an audience. Ads created to shock viewers strive to make a negative or positive impression on people. 

Was it compelling enough for you to visit Dunkin Donuts to try this limited-time beverage while it’s still available?