01February
e.l.f. Cosmetics: Cosmetic Criminals Commercial 2024
Is someone stealing my makeup? That’s the golden question in this mysterious, 7-part, 14-minute commercial, Cosmetic Criminals, released by e.l.f. Cosmetics. This affordable makeup & skincare line has been sweeping the beauty scene is known for its Power Grip Primer (also available with niacinamide), which some are calling the #1 primer in America.
In the commercial, e.l.f. Cosmetics is shedding light on a new form of makeup theft called intergenerational cosmetic larceny, also referred to as cos-crime, or e.l.f. pinching. This epidemic refers to when a friend of loved one borrows an e.l.f. holy grail with no intention of returning it.
